Manufacturer of Lunch Meats

Company Overview

 Manufacturer of Lunch Meats - A national manufacturer and distributor of branded and private label lunch meats, sausage, beef sticks and other related protein products. 

Engagement Overview
•  Fort Dearborn was engaged to:  (1) perform an overall operational assessment of the business and to identify areas for improvement to increase shareholder value; and (2) prepare an Operating Plan with specific goals, strategies and tactics to enable management to execute to a formal plan and to provide ownership a mechanism for assessing management performance.

•  Working with management, FDP developed the Operating Plan which included strategic initiatives to:
•  Reverse the decline in brand and private label sales and market share loss
•  Developing a comprehensive promotional strategy & adding marketing/brand development talent
•  Pursuing specialty ingredient manufacturing and new channels including food service
•  Formalizing the Company’s New Product Development process
•  Enhancing the Company’s key customer relationship and gaining branded product distribution

•  Establish the Company as the leader in the value brand category.
•  Assessing product positioning, pricing and promotion strategies

•  Develop a continuous improvement strategy and culture to reduce operating expenses to offset continuing pricing pressure and meat cost increases.
•  Upgrading manufacturing systems and controls
•  Developing meat procurement strategies
•  Identifying product formula changes to reduce costs
•  Implementing  a plant capital expenditure program
•  Performing  SKU rationalization reviews
•  FDP helped develop strategic initiatives and tactical plans that led to over $1M in annualized cost savings, the reduction of debt and improvement in shareholder value.

•  The Board of Directors and the Company’s non-operating owners approved the Operating Plan as presented by FDP and management.

•  FDP was engaged to perform ongoing quarterly business reviews and present findings to the Board of Directors.